vandalen.design

Maastricht Porselein has been around since 1883. Its new owner, wholesaler Wegter, asked us to help define and design a brand experience that does the elegant porcelain tableware justice. And that enables the team to connect with food lovers all around the world.

With its distinctive yet subtle style, it is essential that Maastricht Porselein is seamlessly represented as timeless and tasteful. The Maastricht Porselein brand style is defined by iconic simplicity, which must be recreated across every touchpoint in beautiful, highly stylized detail.

Tableware wholesaler Wegter asked me to help brand design ‘Palmer’ - a new, own tableware consumer brand that speaks to the lover of food (whether they be world-famous chefs, passionate professionals, or never-out-of-the-kitchen home cooks).

The Palmer collection itself is designed with ‘lovers of food’ in mind, is always on trend and (hence) embracing change. Just like the brand identity is.

The brand guidelines are there to ensure that everybody creating content for Palmer is contributing to make Palmer consistent and instantly recognizable in-store, online, and in print.

For half a year I was Creative Lead a.i. at Philips Events, helping to create and deliver a relevant and impactful Philips experience at events like Arab Health, EuroPCR and IFA (the largest consumer electronics event of Europe at Berlin).

United by the new campaign ‘There’s always a way to make life better’ (which would be launched at IFA) Philips Design, Digital, Marketing, PR, Brand and 15 businesses developed a first ever truly integrated visitor experience: A centrally orchestrated Pre-During-Post script across all portfolios present.

I helped create the content, the visual style, the exhibition stand, the center piece and the communications around it. The concept of the stand and the visual style were captured in a guideline to share (and align) with all stakeholders.

When Philips sold its semiconductors business, Philips Design Consulting was commissioned to deliver the complete brand identity for the new company. To meet the launch date at Berlin’s IFA event, this had to be done within three months (!!). In total secrecy we – a team of six locked in a 36°C war room – set out to create an identity that breaks away from the typical internal and technology focused B2B category code to create a vibrant, differentiating, end user focused identity.

At Philips Design we were asked to help Bosch Lawn & Garden optimize their extremely diversified accessory packaging portfolio.
Over time it had become very messy due to the different (communication) designs, materials and structures in use.

We improved the brand experience by making all products visible (where possible) so people can instantly identify the accessory they need. And made the packaging drop-resistant, space-efficient and environmentally friendly.

In doing so we simplified the amount and types of packagings and harmonized the material usage. Further, we solved the lawn-mower-blade-packaging-challenge which stopped these key products from been listed.

A selection of logos I created over time.
I always strive to create something that is conceptually a clear solution to the brief’s problem.
And which is at the same time -in terms of implementation- distinctive and desirable 'in the market'.
In short, I always strive to create a logo that has relevant impact.

As entry for the Rijksstudio Award 2017 (from the Rijksmuseum in Amsterdam) I created ‘The Rijks Emoji Collection’.

The Rijks Emoji Collection is a downloadable mobile phone keyboard (app) holding ‘iconized’ emojis of the museum’s great pieces of art. All executed in a contemporary, Rijks own style suitable for social media.

This new internationally ‘legible’ language will help the Rijks to (re)connect with people from all around the world in a new and meaningful manner. And it will enable people to share their museum experiences and to promote the museum’s collection and activities in many different and fun ways.

Which better place for a museum to share Philips’ exciting story than its first light bulb factory in Eindhoven? A place that embodies Philips’ rich history of innovation and entrepreneurship.

We wanted to create a museum that Philips can be proud of by telling its (his)story in a compelling way - and not only through products and artifacts.

Since a slot had already been booked in the Queen’s diary to officially open the museum, we had a crazy deadline (3.5 months) to get it all done…

To provide Philips employees and guests with an inspiring and cohesive brand experience in their buildings worldwide, I helped to create these four ‘branded assets’: Gallery wall, Awards showcase wall, History wall and Improving lives map wall.

Each of these branded assets are made available (to location managers) via an on-line toolkit.
The toolkit contains a master instruction and a folder for each of the branded assets which contains the instructions for use and the necessary files for the specific branded asset.

Accelerate! was the internal change driver -instigated by then new Philips CEO Frank van Houten- to stress the importance of speed throughout the company.

To stand out from all the other important internal messages Accelerate! was given its own visual style exemplifying speed, motion and diversity.

Accelerate! wasn’t a program (which implies a beginning and an end or fixed activities), Accelerate! was a journey..

At the start of 2013, Philips underwent a strategic repositioning to fully equip the company for the next stage of its journey.

This repositioning made explicit the company's commitment to delivering meaningful innovation that improves people's lives.
Which was compressed to 'innovation and you’ and required a fresh, people-centric identity echoing and supporting and amplifying that promise.

In a pitch against Interbrand, Philips Design won the assignment and started the comprehensive brand identity refresh program.

Philips Avent (an acquisition) still needed to embrace the new Philips positioning and identity. In my role as Creative Lead Communication Design I was embedded in the Mother and Child care business to help transform the Philips Avent brand experience and improve the customer’s journey.

Mostly with bigger projects, when there are more people involved, it makes sense to create a visualization that makes the assignment / situation insightful.
Think about distilled down research outcomes, the ‘experience flow’ of the user of a product, or a detailed plan(ning).
Although these kind of visualisations typically aren’t publicized, they involve a tremendous amount of work and are often crucial to the success of the project.

Fresh-r, a disruptive, award winning innovator in the mechanical heat recovery market, asked me to help set the brand’s strategy and to see it through into a look & feel.

To create a comfortable and healthy indoor atmosphere Fresh-r uses an unique, patented copper core. This technology is also ideal to monitor and control the indoor’s temperature, humidity, CO2, cubic meters fresh air ventilated via an app. And to track the saved energy/costs of course.

StoraEnso - a leader in forest products and the world's oldest limited company - needed to redefine their brand strategy and set the visual and verbal articulation. They needed to shift from perceived environmental destroyer to its reality of environmental caretaker. 

Our assignment was to enable this transition, starting by focusing on the good things they do environmentally, socially and economically and capturing that intent in the brand’s promise. And to bring the message to life (internally and externally).

Helping to develop the brand Identity platform for Philips TV.

The platform is to ensure that everyone involved with Philips TV clearly understands their positioning and the experience they want consumers and customers to have.

It guides everything Philips TV people develop and create: from new propositions to in-market campaigns.